Brian A. Farley

Executive Vice President, Retail Sales & Commercial Operations

Brian A. Farley

Brian is responsible for the Commodity Sales business for FirstEnergy Solutions. His group is also responsible for the billing and customer care functions for all FirstEnergy Solutions products and services. 

Brian joined The Illuminating Company in 1989 as an Industrial Marketing representative and held a number of positions related to supply planning. In 2006, he was promoted to director of FERC & RTO Policy (Federal Energy Regulatory Commission and regional transmission organization, respectively). In 2012, he was named FES director of Wholesale & POLR Transactions. In 2015, Brian was promoted to VP, Retail Sales.

Brian earned a Bachelor of Science degree in electrical engineering from Cleveland State University and a Master of Business Administration from Baldwin Wallace University.

Last Modified: March 1, 2019